{"id":65,"date":"2018-08-07T09:48:29","date_gmt":"2018-08-07T09:48:29","guid":{"rendered":"https:\/\/www.cofomark.pt\/blog\/?p=65"},"modified":"2018-08-07T09:48:29","modified_gmt":"2018-08-07T09:48:29","slug":"estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/www.cofomark.pt\/blog\/2018\/08\/07\/estrategia-de-marketing\/","title":{"rendered":"Estrat\u00e9gia de Marketing"},"content":{"rendered":"

Estrat\u00e9gia de Marketing<\/p>\n

N\u00e3o h\u00e1 qualquer exagero ao dizer-se que o sucesso de uma empresa passa pela Estrat\u00e9gia de Marketing da mesma. N\u00e3o se deve limitar ao Director de Marketing, deve envolver pessoas de todas as \u00e1reas da organiza\u00e7\u00e3o. Uma Estrat\u00e9gia de Marketing \u00e9 um conjunto de meios de ac\u00e7\u00e3o que visam atingir um ou mais objectivos. Existem crit\u00e9rios que permitem definir a atractividade e a posi\u00e7\u00e3o competitiva da empresa. O processo geral de elabora\u00e7\u00e3o de uma Estrat\u00e9gia de Marketing pode ser feito com base no gr\u00e1fico que se segue:<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Estrat\u00e9gia de Marketing N\u00e3o h\u00e1 qualquer exagero ao dizer-se que o sucesso de uma empresa passa pela Estrat\u00e9gia de Marketing da mesma. N\u00e3o se deve limitar ao Director de Marketing, deve envolver pessoas de todas as \u00e1reas da organiza\u00e7\u00e3o. Uma Estrat\u00e9gia de Marketing \u00e9 um conjunto de meios de ac\u00e7\u00e3o […]<\/p>\n","protected":false},"author":2,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"\nEstrat\u00e9gia de Marketing - Cofomark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cofomark.pt\/blog\/2018\/08\/07\/estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gia de Marketing - Cofomark\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gia de Marketing N\u00e3o h\u00e1 qualquer exagero ao dizer-se que o sucesso de uma empresa passa pela Estrat\u00e9gia de Marketing da mesma. N\u00e3o se deve limitar ao Director de Marketing, deve envolver pessoas de todas as \u00e1reas da organiza\u00e7\u00e3o. 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