{"id":34,"date":"2018-07-13T15:23:53","date_gmt":"2018-07-13T15:23:53","guid":{"rendered":"https:\/\/www.cofomark.pt\/blog\/?p=34"},"modified":"2018-07-13T16:14:48","modified_gmt":"2018-07-13T16:14:48","slug":"consumidores","status":"publish","type":"post","link":"https:\/\/www.cofomark.pt\/blog\/2018\/07\/13\/consumidores\/","title":{"rendered":"Consumidores"},"content":{"rendered":"<p>Os <strong>consumidores<\/strong> foram, s\u00e3o e ser\u00e3o provavelmente sempre, um dos p\u00fablicos mais importantes para uma empresa, organiza\u00e7\u00e3o ou institui\u00e7\u00e3o. Com o desenvolvimento das Tecnologias de Informa\u00e7\u00e3o, tudo parecia mais f\u00e1cil. Mas n\u00e3o \u00e9&#8230; N\u00e3o \u00e9 porque para al\u00e9m de exigir t\u00e9cnicas estat\u00edsticas sofisticadas, existem v\u00e1rias fontes, e algumas n\u00e3o s\u00e3o compar\u00e1veis. Interpretar a atitude dos consumidores requer um trabalho \u00e1rduo:<br \/>\nQuem consome? Onde? Quando? Quanto? Quem compra? Quem prescreve? Onde se compra? Quando? Como? Quem participa no processo de decis\u00e3o? Falamos de um produto ou servi\u00e7o de compra reflectida ou de compra por impulso?<br \/>\nA estas vari\u00e1veis poder\u00edamos juntar dezenas de outras. \u00c9 um trabalho dif\u00edcil? Sem d\u00favida, mas muit\u00edssimo importante.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cofomark.pt\/blog\/wp-content\/uploads\/2018\/07\/thumb-artigo-1.4.png\" alt=\"Consumidores\" width=\"500\" height=\"262\" class=\"size-full wp-image-46 aligncenter\" srcset=\"https:\/\/www.cofomark.pt\/blog\/wp-content\/uploads\/2018\/07\/thumb-artigo-1.4.png 500w, https:\/\/www.cofomark.pt\/blog\/wp-content\/uploads\/2018\/07\/thumb-artigo-1.4-300x157.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os consumidores foram, s\u00e3o e ser\u00e3o provavelmente sempre, um dos p\u00fablicos mais importantes para uma empresa, organiza\u00e7\u00e3o ou institui\u00e7\u00e3o. Com o desenvolvimento das Tecnologias de Informa\u00e7\u00e3o, tudo parecia mais f\u00e1cil. Mas n\u00e3o \u00e9&#8230; N\u00e3o \u00e9 porque para al\u00e9m de exigir t\u00e9cnicas estat\u00edsticas sofisticadas, existem v\u00e1rias fontes, e algumas n\u00e3o s\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumidores - Quem consome? Onde? Quando? 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